Global Music Festival concept

A concept for a music festival built around Asia as a whole — pulling artists, audiences, and brands from across the continent rather than one country or scene. I got a fair way into the world-building: a lineup doc, logo iterations, merch (hoodie) designs, and a wall of potential sponsor brands — airlines, beer, convenience-store chains, K-pop labels, snacks — the everyday giants that actually define pop culture across Asia.

It’s a branding and identity exercise as much as an event idea. What would a festival look like if its visual language came from instant noodles, budget airlines, and konbini aisles instead of the usual festival aesthetic?

Parked for now, but the mood-board and brand work are worth revisiting.